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Gregg Matalas is a strategic marketing and communications leader with over 20 years of experience in the sports and athletics space. Throughout his career, he has worked with notable organizations and academic institutions including the New York Rangers, Lebanon Valley College, and the U.S. Merchant Marine Academy to shape their brand image, messaging, and campaign strategy.
Gregg’s lifelong passion for collegiate athletics led him to the University of Massachusetts, where he completed a bachelor’s degree in the university’s top-ranking Sports Management program. He received his master’s degree in Media Management from Syracuse University’s renowned S.I. Newhouse School of Communications.
He began his career as a public relations and communications intern for the New York Rangers and the Western Professional Hockey League. He joined the U.S. Merchant Marine Academy in 1999 as Assistant Director of Athletic Communications – an institution that held deep familial significance as the alma mater of Gregg’s grandfather, Charles.
From 2000 to 2002, Gregg served as Director of Athletic Communications for Lebanon Valley College, where he managed a team responsible for all marketing, promotional, and publicity programs for the college’s athletic programs. He returned to the USMMA AAF in 2003 as Director of the Blue & Gray Golf Classics, leading a multimillion-dollar, nationwide tour and large-scale fundraising program bringing together academy alumni and noted professionals in the maritime industry.
After years of successfully running and growing the program to more than 12 events and 1500 participants annually, Gregg expanded his role as USMMA AAF’s Director of Marketing and Development, where he led all areas of brand campaigns, events, partnerships, and communications for the organization.
After relocating to the West Coast, he was named director of membership for the established Woodland Hills Country Club in 2021. As head of client acquisition and retention, marketing, sales, and relationship management for the 95-year-old organization, he played a critical role in both retaining and growing the club’s membership base despite the pandemic.
Gregg received several prestigious honors throughout his career recognizing his contributions and impact in driving organizational growth. He was awarded the Eastern College Athletic Conference (ECAC) Certificate of Appreciation in 2010, along with the 2012 Mark J. Paradiso Service Award recognizing exceptional dedication and service to the Academy.
A native of New Jersey, Gregg currently resides in the Los Angeles area with his fiancee, Kimiyo.